1. INTRODUCTION

1.1 Purpose of the Privacy Policy
This Privacy Policy outlines the practices and procedures followed by Alif Online Shopping, a sole proprietorship registered under the name of Ms. Tuba Rehman Butt, located in Gujranwala, Pakistan. This Policy is applicable to the website alifonlineshopping.com and governs the collection, usage, disclosure, and handling of personal data and other relevant information of our customers and users. By accessing and using our website, you signify your acceptance of this Privacy Policy. This Policy is designed to comply with the legal and regulatory requirements of Pakistan, including but not limited to the Personal Data Protection Bill (if applicable), as well as any other relevant data protection and privacy laws.

1.2 Scope of the Privacy Policy
This Policy applies exclusively to the operations conducted on alifonlineshopping.com and the data gathered through our website and the services offered therein. It is important to note that this Policy does not apply to third-party websites, services, or applications that may be accessible through links provided on our website. Alif Online Shopping bears no responsibility for the privacy practices of these external entities.

1.3 Definitions
For the purpose of this Policy, certain terms are defined as follows:

  • “Alif Online Shopping” refers to the business operations of Ms. Tuba Rehman Butt conducted via the website alifonlineshopping.com.
  • “User” or “Customer” refers to any individual who accesses or utilizes the services offered by Alif Online Shopping.
  • “Personal Data” means any information that identifies or can be used to identify an individual directly or indirectly, such as name, address, phone number, and email address.
  • “Processing” refers to any action taken with respect to Personal Data, including but not limited to collection, storage, transfer, use, disclosure, and deletion.

2. INFORMATION COLLECTION

2.1 Types of Information Collected
Alif Online Shopping collects various categories of information from users in order to facilitate a secure, customized, and efficient shopping experience. The categories of information collected are as follows:

  • Personal Identification Information: This may include, but is not limited to, the customer’s full name, phone number, email address, and shipping address. This information is collected when users voluntarily provide it during account creation, order placement, or other interactions with our services.
  • Payment Information: Payment information is collected to process transactions and fulfill orders. Alif Online Shopping requires users to make half of the payment in advance, with the remainder payable upon delivery. Payment methods supported by our website include advance bank transfer and Cash on Delivery (COD).
  • Device and Technical Information: We may collect details regarding the user’s device, IP address, browser type, and operating system when they interact with our website. This information aids us in optimizing the performance of our website and ensuring a smooth user experience.
  • Usage Information: This includes information about user activities on our website, such as page views, browsing history, and interactions with website features. Usage data helps us analyze customer behavior and enhance our service offerings.

2.2 Methods of Information Collection
Alif Online Shopping collects information directly from users through various interactions on the website, including but not limited to:

  • Website Forms: Users may provide Personal Data when they fill out forms, register an account, or place an order on our website.
  • Communications: Information is collected when users communicate with us, whether through WhatsApp, email, or other contact methods listed on our website.
  • Cookies and Tracking Technologies: To improve the functionality and performance of our website, we utilize cookies and similar tracking technologies. For further details, refer to Section 6 of this Policy.

2.3 Consent to Information Collection
By providing information on our website, users consent to the collection and use of this information as outlined in this Privacy Policy. Users have the right to withdraw their consent at any time; however, withdrawal may impact their ability to access certain features or services offered by Alif Online Shopping.

2.4 Accuracy and Completeness of Information
Alif Online Shopping is committed to maintaining accurate and up-to-date information. Users are responsible for ensuring that the information they provide is truthful, accurate, and complete. If any updates or corrections are required, users are encouraged to notify us promptly through the contact information provided on our website.

3. USE OF INFORMATION

3.1 Purpose of Use
Alif Online Shopping is committed to using the collected information solely for legitimate and specified purposes, in accordance with the user’s consent and applicable legal requirements. The purposes for which we use the information collected include, but are not limited to, the following:

  • Order Processing and Fulfillment: We use the information provided by users to process orders, manage payments, and arrange for the delivery of products. This includes both advance payments and cash-on-delivery (COD) payments, as outlined in our Payment Options section.
  • Customer Service and Support: User information enables us to respond to inquiries, manage complaints, provide customer support, and enhance the customer’s experience on our website.
  • Personalization of Services: To improve user experience, we may use information to personalize content, product offerings, and promotional materials according to users’ interests and preferences.
  • Communications: Alif Online Shopping may utilize user contact information to send order confirmations, shipping notifications, and other transactional communications. We may also communicate promotional offers, updates, or newsletters, subject to the user’s consent.
  • Security and Fraud Prevention: The information collected is used to monitor, detect, and prevent fraudulent transactions and other security risks, thereby safeguarding both users and Alif Online Shopping.
  • Analytics and Performance Enhancement: Device and usage data help us analyze user behavior on the website, optimize website performance, improve content, and make informed decisions on product offerings.

3.2 Lawful Basis for Processing
Alif Online Shopping processes information based on one or more of the following legal grounds:

  • Performance of a Contract: We process personal data as necessary to fulfill our contractual obligations to users, such as processing orders and managing payments.
  • Legitimate Interests: We may process information to pursue our legitimate business interests, provided that such interests are not overridden by users’ rights and freedoms. This includes improving our website, enhancing customer satisfaction, and detecting fraudulent activities.
  • Compliance with Legal Obligations: In certain instances, Alif Online Shopping may be legally required to collect, use, or retain information to comply with applicable laws, regulations, and court orders.
  • User Consent: Where consent is the basis for processing, users have the right to withdraw their consent at any time, subject to legal or contractual restrictions and reasonable notice. The withdrawal of consent may affect the availability of certain services.

3.3 Limitation of Use
Alif Online Shopping ensures that the personal information collected is used exclusively for the purposes outlined in this Policy. We undertake to avoid any use of personal information that is incompatible with these purposes, unless legally permitted or authorized by the user.

4. DISCLOSURE OF INFORMATION

4.1 Internal Disclosure
Alif Online Shopping limits access to personal information to those employees and contractors who require it to perform their duties in connection with the services provided. These individuals are bound by confidentiality obligations and are required to process information in compliance with this Privacy Policy.

4.2 Disclosure to Service Providers and Business Partners
Alif Online Shopping may disclose personal information to third-party service providers to facilitate the operation of our website and the fulfillment of orders. These service providers may include:

  • Shipping and Logistics Providers: To ensure timely and secure delivery of products, we share relevant information (such as name, contact details, and shipping address) with our shipping partners, including TCS and Daewoo FastEx.
  • Payment Processors: Payment information may be shared with financial institutions and payment service providers to process transactions and prevent fraud.
  • IT and Hosting Providers: Alif Online Shopping may employ third-party IT and website hosting providers to ensure that our website operates effectively and securely.

These third-party service providers are contractually bound to use personal information solely for the purposes of providing their services to us and must adhere to strict confidentiality and data protection obligations.

4.3 Disclosure for Legal and Regulatory Purposes
We may disclose personal information when required by law or in response to lawful requests by public authorities, such as law enforcement agencies or government regulatory bodies. Alif Online Shopping will also disclose information if it is necessary to comply with legal obligations, enforce our terms and conditions, protect our rights or the safety of our users, or prevent fraud or other illegal activities.

4.4 Business Transfers
In the event of a sale, merger, acquisition, or other transfer of assets involving Alif Online Shopping, we reserve the right to transfer personal information as part of the transaction. Should such a transaction occur, we will take reasonable steps to ensure that the transferee abides by this Privacy Policy or that users are notified of any changes to the handling of their information.

4.5 Disclosure Based on User Consent
In instances where user consent is obtained, Alif Online Shopping may disclose personal information for purposes outside the scope of this Privacy Policy. Users have the right to withdraw consent for any such disclosures at any time.

5. INTERNATIONAL TRANSFERS

5.1 Scope of International Data Transfers
Alif Online Shopping is based in Pakistan, and the majority of our data processing activities take place within Pakistan. However, to provide enhanced services, certain third-party service providers or technical support teams that we rely on may be located outside of Pakistan. In such cases, any personal information transferred internationally will be done so in accordance with this Privacy Policy and applicable Pakistani laws regarding data transfers.

5.2 Legal Basis for International Transfers
When personal information is transferred outside of Pakistan, Alif Online Shopping ensures that adequate protection measures are in place to safeguard user information. This may involve contractual obligations, such as data transfer agreements, to ensure that third parties handling the data outside Pakistan provide the same level of data protection as required under Pakistani law.

5.3 User Consent for International Transfers
By using our website and services, users acknowledge and consent to the potential transfer of their personal information outside of Pakistan. Where necessary, Alif Online Shopping will obtain specific user consent for any such transfers. Users have the right to withdraw their consent for international data transfers at any time, though this may affect their ability to access certain services.

5.4 Safeguards for International Transfers
Alif Online Shopping employs robust security measures to protect data transferred internationally, including encryption, access control, and secure transmission protocols. We also strive to work with third-party partners who are compliant with recognized international data protection standards. In cases where data is transferred to countries without adequate data protection laws, we ensure that contractual safeguards, such as data transfer agreements, are in place to protect user privacy.

5.5 Transfer Limitations
Alif Online Shopping does not transfer personal information internationally for purposes unrelated to the services provided. Transfers are strictly limited to necessary purposes, such as IT support, technical assistance, and service provision, where third-party vendors may be located outside of Pakistan. All such transfers are performed with user consent or as legally required.

6. COOKIES AND TRACKING TECHNOLOGIES

6.1 Use of Cookies
Alif Online Shopping uses cookies and similar tracking technologies to enhance the user experience on our website. Cookies are small text files stored on a user’s device that enable us to recognize returning visitors, retain preferences, and analyze how users interact with our site. By continuing to use our website, users consent to our use of cookies as described in this Policy.

6.2 Types of Cookies and Tracking Technologies
The following types of cookies may be used on our website:

  • Essential Cookies: These cookies are necessary for the functioning of our website. They enable users to browse the website and use essential features, such as accessing secure areas or processing orders.
  • Analytical and Performance Cookies: These cookies help us analyze website usage and performance. By collecting anonymous data on website traffic, user interactions, and browsing patterns, these cookies enable us to optimize the website’s functionality and improve the user experience.
  • Functional Cookies: These cookies allow the website to remember user preferences and choices, such as language settings and items saved in the shopping cart. Functional cookies enhance the personalized experience for returning users.
  • Advertising and Targeting Cookies: With user consent, these cookies track browsing behavior to provide tailored advertisements and promotional content relevant to the user’s interests. We may work with third-party advertising partners to facilitate this.

6.3 Managing Cookies and Preferences
Users have the right to control the use of cookies on our website. Most web browsers allow users to block or delete cookies through their settings. However, disabling essential cookies may affect website functionality, and certain features may not be accessible. Instructions for managing cookies vary by browser, and users should consult their browser’s help section for detailed guidance.

6.4 Third-Party Tracking Technologies
In addition to cookies, we may use third-party tracking technologies, such as web beacons and pixel tags, to collect data on website performance and user behavior. These technologies enable Alif Online Shopping and our service providers to measure the effectiveness of advertisements, track user interactions, and improve the overall website experience.

6.5 User Consent and Withdrawal
By using our website, users consent to our use of cookies and similar tracking technologies as outlined in this Policy. Users may withdraw their consent for non-essential cookies at any time by adjusting their browser settings. Alif Online Shopping is committed to respecting user privacy preferences, and we offer tools to manage cookie settings within the website interface.

6.6 Retention of Cookie Data
Information collected through cookies is retained only for as long as necessary to fulfill the purposes outlined in this Policy. Cookies that are essential to website functionality are retained for the duration of the user’s session, while other cookies may persist for longer periods to provide a personalized experience for returning users. Users may delete cookies at any time via their browser settings.

7. CHILDREN’S PRIVACY

7.1 Protection of Children’s Data
Alif Online Shopping is committed to safeguarding the privacy of children and ensuring compliance with applicable laws regarding the protection of minors. Our website and services are not intended for use by individuals under the age of 18. Alif Online Shopping does not knowingly collect, use, or disclose personal information from children under 18 without verifiable parental consent. If it comes to our attention that personal information has been inadvertently collected from a child without such consent, we will take immediate steps to delete the information from our records.

7.2 Parental Supervision and Consent
We encourage parents and guardians to monitor their children’s online activities and assist in protecting their privacy. If a parent or guardian becomes aware that their child has provided us with personal information without parental consent, they are urged to contact us through the contact information provided in Section 14. Upon receipt of such a request, we will take appropriate measures to remove the child’s information from our systems.

7.3 Educational Content and Safety
While Alif Online Shopping does not target children, we are committed to maintaining a safe environment on our website. We encourage users of all ages to review our Privacy Policy and to be mindful of how their personal information is shared online. We also recommend that parents provide guidance to minors regarding safe online practices and the responsible sharing of personal information.

7.4 Legal Compliance Regarding Children’s Privacy
Alif Online Shopping adheres to all relevant laws and regulations in Pakistan related to the protection of minors’ privacy. This includes any applicable provisions under Pakistan’s laws and regulations that govern the collection and use of personal information from children. Should any regulatory changes affect our responsibilities regarding children’s privacy, we will update this Policy to reflect those changes promptly.

8. SECURITY MEASURES

8.1 Commitment to Data Security
Alif Online Shopping prioritizes the security of users’ personal information and is dedicated to implementing robust security measures to protect it from unauthorized access, disclosure, alteration, or destruction. We employ a variety of industry-standard security practices, including but not limited to encryption, firewalls, secure data storage, and access control procedures, to ensure the confidentiality and integrity of user data.

8.2 Technical and Organizational Safeguards
To protect personal information, we utilize the following security safeguards:

  • Encryption: Personal data transmitted through our website is encrypted using secure socket layer (SSL) technology to prevent unauthorized access during transmission.
  • Access Control: Access to personal information is restricted to authorized personnel and contractors who require such access to perform their duties. All such individuals are bound by strict confidentiality obligations.
  • Data Storage Security: Personal information collected by Alif Online Shopping is securely stored on servers protected by physical and electronic safeguards. Our data storage facilities are monitored to prevent unauthorized access.
  • Regular Security Audits: We conduct regular security audits to identify and address vulnerabilities in our systems. These audits help us maintain up-to-date security practices and adapt to evolving cyber threats.

8.3 User Responsibilities for Data Security
While Alif Online Shopping is committed to securing user information, we also encourage users to take steps to protect their data. Users are responsible for maintaining the confidentiality of their account credentials and for promptly notifying us of any unauthorized access to their accounts. Alif Online Shopping will not be liable for any loss or damage arising from a user’s failure to protect their credentials or report unauthorized access.

8.4 Data Breach Response
In the unlikely event of a data breach that may compromise personal information, Alif Online Shopping has a structured incident response plan in place. We will take prompt action to mitigate the effects of the breach, investigate the cause, and implement remedial measures. In accordance with applicable laws, affected users will be notified of any such data breach in a timely manner, and we will provide guidance on steps users can take to protect themselves.

8.5 Continuous Improvement and Security Updates
Alif Online Shopping is committed to maintaining the highest standards of data security. We regularly review and update our security practices to stay current with technological advancements and emerging cybersecurity threats. By continuously improving our security measures, we strive to provide a safe and secure environment for all users of our website.

9. DATA RETENTION

9.1 Purpose of Data Retention
Alif Online Shopping retains personal information only as long as necessary to fulfill the purposes for which it was collected, as outlined in this Privacy Policy, or as required by applicable laws and regulations in Pakistan. Retention periods are established based on business needs, legal requirements, and the nature of the data involved. Upon the expiration of these periods, personal information is securely deleted or anonymized to prevent unauthorized access or misuse.

9.2 Retention Periods for Different Types of Data
The retention periods for various types of data collected by Alif Online Shopping may vary depending on the purposes for which the data was collected:

  • Order and Transactional Data: Information related to user orders, transactions, and payment records is retained for as long as necessary to complete the order, process refunds or returns, and comply with accounting or audit requirements. Generally, such data may be retained for a period of up to five years, in accordance with applicable Pakistani tax and financial record-keeping laws.
  • Customer Service Records: Communication records, including customer service inquiries, complaints, and feedback, are retained to monitor the quality of service, resolve disputes, and improve user experience. This data is typically retained for up to three years, unless a longer period is required by law or necessary for dispute resolution.
  • Marketing and Consent Records: Data related to user preferences, marketing consents, and subscription statuses are maintained for the duration of the user’s engagement with our marketing materials. Users may withdraw consent or opt-out at any time, upon which their data will be updated accordingly. Historical consent records may be retained for up to two years to ensure compliance with marketing regulations.
  • Technical and Usage Data: Website usage data and technical logs are retained for website performance monitoring, security purposes, and analytical insights. This data is typically anonymized and retained for up to one year.

9.3 Deletion and Anonymization
When personal information is no longer needed, Alif Online Shopping takes steps to either delete the data or anonymize it to ensure it cannot be used to identify the user. Deletion methods include secure electronic deletion, data overwriting, or, in the case of physical records, secure destruction. In certain cases, anonymized data may be retained for research, analytical, or business planning purposes, provided it cannot be linked back to individual users.

9.4 Legal Obligations and Exceptions
Alif Online Shopping may be required to retain certain personal information for longer periods if such retention is necessary to comply with legal obligations, resolve disputes, enforce agreements, or address regulatory requirements. In these cases, we ensure that retained information is appropriately safeguarded and used only for legitimate purposes aligned with this Privacy Policy.

9.5 User Rights and Data Deletion Requests
Users have the right to request the deletion of their personal information, subject to legal or contractual obligations. To initiate a data deletion request, users may contact us through the methods provided in Section 14. Alif Online Shopping will review and respond to these requests in accordance with applicable laws and provide a response within a reasonable timeframe.

10. YOUR RIGHTS AND CHOICES

10.1 Right to Access
Users have the right to access the personal information Alif Online Shopping holds about them. Upon request, we will provide users with a copy of their personal data in our records, including details on how the data is being processed and the purposes for which it is used. Requests for access can be submitted through the contact information provided in Section 14, and we will respond within a reasonable timeframe.

10.2 Right to Rectification
If users believe that any personal information we hold about them is inaccurate, incomplete, or outdated, they have the right to request rectification. Alif Online Shopping will take prompt steps to update or correct the information as needed. Users can initiate rectification requests by contacting us through the methods listed in Section 14.

10.3 Right to Data Portability
Where technically feasible, users have the right to request the transfer of their personal information to themselves or a third party in a structured, commonly used, and machine-readable format. This right applies only to personal data provided by the user, which is processed based on consent or for the performance of a contract. We will fulfill such requests to the extent possible while complying with legal obligations.

10.4 Right to Object to Processing
Users have the right to object to the processing of their personal information when the processing is based on legitimate interests or for direct marketing purposes. Alif Online Shopping will respect such objections and cease processing the information unless there are compelling legitimate grounds for the processing, or it is necessary for the establishment, exercise, or defense of legal claims.

10.5 Right to Withdraw Consent
Where processing is based on user consent, users have the right to withdraw consent at any time. Alif Online Shopping will cease processing the data in question upon receipt of the withdrawal, except where there is a legal requirement to retain the information. Users are advised that withdrawal of consent may impact their ability to access certain services.

10.6 Right to Lodge a Complaint
If users believe their data protection rights have been violated, they have the right to lodge a complaint with the relevant data protection authority in Pakistan. Alif Online Shopping encourages users to contact us directly first to resolve any concerns, as we are committed to addressing and resolving any privacy-related issues.

10.7 Exercising Your Rights
Users may exercise their rights by contacting Alif Online Shopping through the methods listed in Section 14. We are dedicated to responding to all requests in a timely and lawful manner, and we may ask for additional information to verify the user’s identity before processing certain requests to protect privacy and security.

11. THIRD-PARTY LINKS AND SERVICES

11.1 Third-Party Links on the Website
Alif Online Shopping may provide links to third-party websites, applications, or services for the convenience of our users. These third-party platforms are operated independently of Alif Online Shopping and are not governed by this Privacy Policy. We provide these links solely for informational or convenience purposes, and their inclusion on our website does not imply endorsement or affiliation with Alif Online Shopping.

11.2 Responsibility for Third-Party Privacy Practices
Users should be aware that once they leave our website and access a third-party website or service, they are subject to the privacy policies and practices of that third party. Alif Online Shopping assumes no responsibility for the privacy practices, content, or security of third-party websites. We strongly recommend that users review the privacy policies of any third-party website they visit to understand how their personal information will be collected, used, and shared.

11.3 Third-Party Service Providers
In certain instances, Alif Online Shopping may engage third-party service providers to perform functions on our behalf, such as payment processing, marketing assistance, or customer service support. These providers may have access to users’ personal information to the extent necessary to perform their functions, and they are contractually obligated to process information only for authorized purposes and in compliance with applicable data protection laws.

11.4 Social Media and Third-Party Platforms
Alif Online Shopping may engage with users through social media platforms or other third-party platforms, such as Facebook, Instagram, or WhatsApp. Users should be aware that any information they voluntarily share on these platforms may be collected by the respective platform and is subject to that platform’s privacy policy. Alif Online Shopping encourages users to review the privacy practices of these platforms before engaging with us on social media or other third-party platforms.

11.5 Third-Party Cookies and Tracking
Certain third-party services, including advertising or analytics providers, may use cookies and tracking technologies on our website to collect information about users’ browsing behavior and preferences. These third-party providers may place cookies on users’ devices when they interact with our website. While Alif Online Shopping has no control over these third-party cookies, users can adjust their browser settings to manage cookies or visit the third-party provider’s website to opt out of targeted advertising.

11.6 Limitation of Liability for Third-Party Content
Alif Online Shopping disclaims any liability arising from users’ interactions with third-party websites, applications, or services. By accessing third-party content, users acknowledge and agree that Alif Online Shopping is not responsible for any damages, losses, or privacy issues resulting from their interactions with third-party platforms.

12. CHANGES TO PRIVACY POLICY

12.1 Right to Amend Privacy Policy
Alif Online Shopping reserves the right to update, modify, or amend this Privacy Policy at any time to reflect changes in our practices, services, legal obligations, or industry standards. All updates and amendments will be posted on our website, and users are encouraged to review this Policy periodically to stay informed of any changes. The date of the most recent revision will be indicated at the top of this Policy.

12.2 User Notification of Policy Changes
In cases where significant changes are made to this Privacy Policy, Alif Online Shopping will take reasonable steps to notify users, such as by posting a prominent notice on our website or, where applicable, by sending notifications via email. Alif Online Shopping aims to provide users with sufficient advance notice of major changes to allow them to review the amended Policy.

12.3 Continued Use Constitutes Acceptance
By continuing to use our website and services after changes to this Privacy Policy have been posted, users signify their acceptance of the amended Policy. If users do not agree to the updated terms, they are advised to discontinue use of our website and contact us with any questions or concerns they may have.

12.4 Material Changes and User Consent
In the event of material changes that affect the way Alif Online Shopping handles personal information, we will seek users’ consent as required by applicable law. If consent is required for a new use of personal information not previously authorized by the user, we will provide a clear mechanism for users to opt in to the new practices or, alternatively, to opt out if they so choose.

12.5 Contact Information for Policy Changes
Users who have questions, concerns, or requests regarding changes to this Privacy Policy are encouraged to reach out to us using the contact information provided in Section 14. Alif Online Shopping values transparency and user trust and is committed to addressing any inquiries regarding the privacy and security of personal information.

13. COMPLIANCE WITH SPECIFIC LAWS AND REGULATIONS

13.1 Compliance with Pakistani Data Protection Laws
Alif Online Shopping is committed to complying with all applicable data protection and privacy laws in Pakistan, including but not limited to any provisions set forth by the Pakistan Telecommunications (Re-organization) Act, 1996, the Prevention of Electronic Crimes Act, 2016, and, if applicable, the Personal Data Protection Bill. We ensure that our data handling practices align with national standards for privacy and data protection and adhere to the principles of data minimization, user consent, and data security.

13.2 Cross-Border Compliance Requirements
In the event of data transfers outside Pakistan, Alif Online Shopping adheres to international data protection standards and ensures compliance with any requirements related to cross-border data transfers, as detailed in Section 5. Where necessary, we implement contractual safeguards to ensure that user data transferred internationally is protected in accordance with Pakistani laws and regulations. Alif Online Shopping also follows international best practices to uphold user privacy when engaging with global service providers.

13.3 Compliance with E-Commerce Regulations
As an e-commerce business operating in Pakistan, Alif Online Shopping complies with all legal requirements applicable to online commerce. This includes the proper handling of electronic transactions, advertising standards, consumer protection, and adherence to the guidelines set forth by the Ministry of Information Technology and Telecommunication. We take all necessary measures to ensure that our website operations are conducted in a manner that is transparent, fair, and legally compliant.

13.4 Adherence to Intellectual Property Laws
Alif Online Shopping respects intellectual property rights and complies with all relevant intellectual property laws in Pakistan. All content, including images, product descriptions, and original photography, is owned by Alif Online Shopping unless otherwise stated. Any unauthorized reproduction, use, or distribution of our content is strictly prohibited. We remain vigilant in protecting our intellectual property rights and pursue legal remedies if necessary.

13.5 Legal Obligations Related to Law Enforcement and Governmental Requests
Alif Online Shopping complies with lawful requests from regulatory and law enforcement authorities in Pakistan, as required under applicable laws. We may disclose personal information to government agencies, courts, or law enforcement officials if legally obligated to do so. In such cases, we ensure that disclosures are made in a manner that respects the privacy rights of our users and complies with legal and regulatory requirements.

14. CONTACT INFORMATION

14.1 Methods of Contact
Alif Online Shopping values transparency and encourages users to reach out with any questions, concerns, or requests related to this Privacy Policy or the handling of personal information. Users can contact us via the following method:

  • WhatsApp: 03088769477

Alif Online Shopping currently provides WhatsApp as our primary means of contact to facilitate prompt responses to inquiries and ensure efficient communication with our customers.

14.2 Privacy Inquiries and Requests
For privacy-related inquiries, such as requests for data access, rectification, deletion, or information regarding our privacy practices, users are encouraged to submit their requests through WhatsApp. Our team will respond to privacy-related inquiries in a timely and thorough manner, consistent with our commitment to data protection and user rights.

14.3 Business Address and Hours of Operation
While Alif Online Shopping operates primarily online, we are based in Gujranwala, Pakistan, and our team is available to address inquiries during standard business hours. For physical correspondence, users are welcome to request our mailing address via WhatsApp. We appreciate users’ understanding of our primarily digital operations, which allow us to focus on serving customers across Pakistan through our website.

14.4 Response Time and Resolution
Alif Online Shopping is committed to responding to all inquiries and requests within a reasonable timeframe. In most cases, we aim to acknowledge receipt of inquiries within 24 hours and provide a substantive response within seven business days, depending on the nature of the request. For more complex privacy issues or legal inquiries, we may require additional time to provide a comprehensive response, and we will communicate expected timeframes as needed.

14.5 Feedback and Suggestions
We value feedback from our users regarding our privacy practices and this Privacy Policy. Users are encouraged to share suggestions or concerns with us, and we welcome constructive feedback to help improve our services and policies. All feedback can be directed to our WhatsApp contact, and we appreciate users’ participation in maintaining a privacy-conscious environment on our platform.